At first glance this is another one of those streetwear songs that so many hypebeast.com affiliated mc’s are putting out but this is a lot deeper than that. And if it wasn’t I wouldn’t be posting it. No beef with hypebeast or hypebeast mc’s I just don’t bother with listening to songs about clothing or sneakers and therefore don’t post them either. I like sneakers, I like clothes and I like music but all 3 blended together? Not so much. There’s also an uncensored short film/director’s cut version of this music video and you can check that out by following the link at the bottom of this post.
Not many people know how much credit Onitsuka Tiger/Asics deserves. The video above conveys some of that message but did you know that Nike began as basically just a distributor of Asics footwear? To be fair, Phil Knight and Bill Bowerman (the founders of Nike (originally known as Blue Ribbon Sports)) did always have the goal of having their own company in mind, but they had to work their way up by working within Asics. The iconic Nike Cortez model, for example, was originally released by Asics. Phil Knight worked closely with the company for almost 10 years (starting in 1963) before he finally broke all business ties with them in 1972.
Isn’t it amazing how much influence Japan has on your life without you even knowing it? They basically changed the fashion landscape over here (think Pharrell Williams, etc.) and paved the way for most of the technological innovation we now enjoy. North America did give them hip hop though and they seem to be pretty thankful for that. A fair trade-off all around, I suppose.
The site was down for a couple days due to some wordpress-related technical difficulties but it’s back up now… And with quality control in full effect, we bring you this mixtape. Just look at the cover art and tell me you don’t want to hear it…. (This one’s an L.A.F. exclusive… check out Rugged Never Smooth on myspace below…)
Happy holidays y’all! If i had more time the cover art for this would include a 40oz of OE and other cool random sh*t that’d convey how ill the mix is but since that wasn’t an option, just download it. It probably isn’t what you expect—click “read more” to view the track list. (It’s been updated and re-uploaded since it was first uploaded.)
The LAF: your source for random christmas-related blog sh*t! We’re holding it down for bored people everywhere… And random, christmas-related sh*t is exactly what this video consists of. Honestly, you kind of have to be bored to watch this but there’s some cool stuff scattered throughout—especially the music that starts 6 minutes 45 seconds in, and the intro.
“MERRY HOLIDAYZ FROM MAD DECENT!!!! HAPPY HANUKAH KWANZAA AND EVERYTHING ELSE!!!! SYSTEM D128 is back from hiatus to bring u holiday wonder and winter cheer.. put this on and spike your eggnog with some purple stuff!”
I bet these dudes (AKQA - click to view their website) were driving around buying and then returning microwaves for way too long in order to complete this. Either that or, since they seem to be doing well for themselves, maybe they just had them delivered to this warehouse. Either way, the result was pretty cool. (Click play if you haven’t so you know what I’m even talking about..)
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