Radiohead’s New Album Sets Precedent

October 3rd, 2007

Thom Yorke and company are finally putting out a new album, and their sales pitch is as innovative as their music has been. Apparently, you can pay whatever you want for it. Okay, maybe it’s been done before(?)… but this time it’s Radiohead!

“Innovative rock band Radiohead has stunned the music world by announcing that its forthcoming album will make its debut as a digital download available for whatever individual consumers want to pay for it.”

-http://www.cbc.ca/arts/music/story/2007/10/01/radiohead-album-new.html?ref=rss

Click here to pre-order it.


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